Signal & Story

The Strongest Variable

I went searching for what my best stretches had in common; here's what I found

I’ve tracked everything I can obsessively for five years. That includes sleep, daily steps, writing, journal entries, revenue, goals I’ve hit, and even the ones I didn’t. Part of this diligent tracking and marginal gains obsession stuck with me once I fell head first into productivity world.

1 June 2026

Tour de Deutschland

Thirteen reflections from ten days across Germany

It’s been a week since I returned home from Germany and since then, I’ve taken some time to sit with all the moments and memories before sharing it with you. Amongst the many revelations from the trip, I’ll be experimenting with different formats and publishing frequencies over the coming weeks. With that said, star this newsletter in your inbox if you haven’t already.

25 May 2026

Plan B

Notes from a cathedral bench at midnight

It’s 12. 00am and I’m sitting in front of the Cologne Cathedral. This building was one of the main reasons I decided to visit this city.

11 May 2026

Fight or Flight

Ringside lessons and the goals that keep rolling into next month

Last Saturday, I visited Helsingborg to see a friend compete in a Muay Thai fight. This was the first time I had the chance to see a fight live ringside, and in the process, I got a completely new appreciation for the thrill and agony of martial arts. On TV, a fighter looks no different to a movie character — someone you’re rooting for and aren’t necessarily connected with.

4 May 2026

Five Years. First Room.

A postcard from Copenhagen

Last week I visited Copenhagen and had my first internet-friend meet-up. I got there in the morning and made my way to the Black Diamond, one of my favorite libraries in the world. Stunning architecture, pin-drop silence in the reading room, and gorgeous views of the Copenhagen Harbour.

27 April 2026

The Heaviest Lift

On fatigue, open loops, and finding your next best move

For the last couple of weeks, I’ve had a sense of fatigue and heaviness that I couldn’t quite put my finger on. I didn’t have the same spring in my step first thing as I woke up and I noticed how the same things that took minutes to complete now took hours, and sometimes even days. A lot of it came down to a lack of clarity — knowing what to do, when to do it, and why it matters.

20 April 2026

The Wave

On building before you're ready and using what you have before it passes you by

“Crazy idea here but looking at what we’ve done so far, what if we finish the sprint and start focusing on a completely different direction of the business? ” Last week, one of my clients sent me that in a voice note. We’d set up a three-month sprint to help with the creative side of his business.

13 April 2026

Three Months In

Three ideas I'm taking away from Q1 of 2026

Each time we cross the first quarter of a year, I’m reminded of just how quickly time flies by. With Easter, I decided to push my quarterly review by a few days to spend the weekend with family in the Swedish countryside. Since 2024, I’ve added a lot more structure with how I approach each year - figuring out what I want to achieve, breaking it down into targets I can hit each quarter, and building daily habits worth adding into my routine.

6 April 2026

What Others See

Five minutes into a call with a client last week, she said something that caught me off guard

Five minutes into a call with a client last week, she said something that caught me off guard: “There’s something about talking to you. You make my brain actually function. I don’t know what it is — maybe you should put that on your list of qualifications.

30 March 2026

Why I Stopped Writing

Two problems working in unison disguised as the same thing

Before launching Signal & Story, I didn’t write for the majority of 2025. For the first few months, I reasoned this was the time to recharge my creative fuel. I’d built a decent amount of credit in the bank with my audience and if I didn’t have anything valuable to say, I might as well not say anything whatsoever.

23 March 2026

Fixing a Broken Schedule

What happens when the thing wearing you down is the same that lights you up

My screen is the only light in the apartment at 4am. Some nights I’m working on a client draft. Others, I’m brainstorming half-baked ideas or playing around in Claude Code or voice-noting a friend halfway across the world.

16 March 2026

Stay Away From Windows

Due to current situation and potential missile threats, seek immediate shelter in the closest secure building.

Due to current situation and potential missile threats, seek immediate shelter in the closest secure building. Stay away from windows, doors and open areas. That was one of several alerts my family and friends received over the last two weeks.

9 March 2026

Permission for Obsession

Don't let it die before it even begins

Four months ago, I published A New Home where I wrote about creating a website that finally felt like mine. Last week, I got it live. You can check it out here.

2 March 2026

Building Proof

A small app and a bigger question

A few weeks ago I published Jack Webb’s story — a database engineer who spent three years figuring out what to work on, then five weeks building Rock Simulator, a Sock Drawer app, and an unsolicited silliness audit. There was one question that kicked it all off for Jack. What’s the most playful version of your project?

23 February 2026

Ideas Are Back

You can’t force ideas. But you can create obsession. And obsession can’t help but generate damn good ideas

I haven’t written much by hand over the last two years. Digital tools, each serving a very specific purpose, have been my go-to on most days. For example, I use Obsidian to write, Figma for design, and Apple Notes as a central database.

16 February 2026

Frozen Ground

What I learned about rest in the city where World War II began

I’m standing at Westerplatte, the peninsula where World War II began. On September 1, 1939, at 04:48 in the morning, the German battleship Schleswig-Holstein opened fire on Polish positions. Major Henryk Sucharski and his garrison of 200 soldiers were supposed to hold for twelve hours.

9 February 2026

The AI Middle Ground

The best uses are the ones nobody talks about

There are two types of creators on the internet today: those who won’t stop talking about AI, and those who pretend it doesn’t exist. The first group has adopted an instant learn-share loop. Think of the countless productivity threads, automation workflows, and extensive videos describing the latest and greatest ways to make the most of AI you see today.

2 February 2026

Still Deciding

Not all decisions are created equal

When late January rolls around, most people have already forgotten about their New Year’s Resolutions. But you haven’t forgotten. You remember the goal, the hours spent crafting the perfect system for change, and the surge of clarity when everything falls into place.

26 January 2026

Ask Anyway

The message you don’t send costs more than the one that gets ignored

“What the hell did I just send? ” I stared at the screen after hitting send. Read the email again and again.

19 January 2026

Planting the Seed

What's the idea you'd work on even if it never succeeded?

I met a friend on Friday and he told me he wants to fix the Swedish healthcare system. He knew about the 21 separate healthcare regions in Sweden, knew how much of a hassle it is to get your own medical records, and knew how that hurts both healthcare providers and patients. My friend isn’t a doctor.

12 January 2026