About

I've never trained to be a writer, an artist, or a creator.

I just love learning about things that excite me and sharing the process on the internet.

After finishing medical school in 2022, everything I've done has followed a pattern where I start by finding something that excites me, becoming obsessed, and figuring out how it connects to everything else.

It started with writing on Twitter and then going all in on copywriting. That led to co-founding Doctors & Writers — a movement to help more doctors start writing online.

A few months later, I transitioned into the startup world as a creative director. First, I helped a writing tool I fell in love with get acquired within five months of joining, and then I got immersed in a high-growth, high-stakes startup that acquired the initial company.

In September 2025, I was trusted to write the first ten Citizens of the Internet creator profiles for Act Two. For each interview, I sat across from a creator, prepped just as I would have for a clinical case — mapping out what I knew, identifying what was missing, then structuring the questions to fill it in.

Today, I work with founder-led brands to close the gap between what they've built and how they communicate it. The core of what I do comes down to brand strategy, positioning, offer architecture, copywriting, storytelling — a synthesis of everything I've picked up across medicine, startups, and writing.

The people building the most interesting businesses are often the worst at explaining what they do. And that's where I come in: asking questions they haven't asked themselves, connecting dots they're standing too close to see.

If you'd like to learn about my experiments, projects, and process, check out my newsletter Signal & Story